SEO stands for “Search Engine Optimization”. It improves website page visibility on search engine result pages(SERP) to get organic traffic or users to your website, whether it is service, blog, ecommerce, or news websites.
Importance of SEO for Every Website
Everyone is looking to transform their business digitally. For this, they need a website (web pages connected to the internet having information about a company, person or organization that people want to show to their users).
But only with websites is it impossible to reach your customers, users or audience because thousands of web pages already have the same information served on the first page of search engines like Google and Bing to users.
So, the question arises: how can you get your website on the first page? Here is a technique called SEO. SEO helps your web pages to get ranked on the first pages of search engines.
Most internet users search for information by directly typing the main words (usually called keywords) on search engines to get the information they want. In SEO, we work on these keywords to rank our web pages on the first page of the search engine.
We use different types of SEO to rank our web pages. Here are the different types of SEO.
Type of SEO
SEO is mainly divided into three types as follows
- On-page SEO
- Off-page SEO
- Technical SEO
On-page SEO –
On-page SEO is optimizing the different aspects of websites that help web pages to get rank keywords that we use in pages. This includes optimization of Meta titles, descriptions, image alt text, heading tags, page content, etc.
Off-Page SEO –
Off-page SEO enhances the website’s credibility and authority by creating backlinks from other websites related to our niche and already have good domain authority and credibility.
Technical SEO –
Technical SEO is optimizing websites so search engines can easily find the website pages and index them to the database. So whenever a user is looking for specific information, they can quickly get the most related and helpful page in front of them. Technical SEO includes optimizing website speed, creating a sitemap, robots.txt file, fixing broken links, etc.
Why do businesses need SEO?
If you want to make your business successful online, you will need a website to help you. You will need SEO to get the right targeted audience for your business through the search engines.
Here are some statistics that blow your mind on how effective SEO can be for online business.
- According to Backlinko, 49 per cent of businesses say organic traffic brings the best ROI.
- Leads from SEO have approx 15 per cent close rate.
This article helps you understand SEO’s importance for your business.
