If you want to grow your website organically, hiring an SEO expert is necessary for your business. Once your website site performs well in search engine result pages, then the amount of traffic you will get, you do not even need other sources to reach a targeted audience on your website.
But your website pages must be ranked on the first page of a search engine; for this, you need to hire an SEO expert who can create strategies that help your website pages rank on the first pages of any search engine.
So, you need to hire an SEO expert with excellent knowledge, working experience, and skills to build an SEO campaign that drives targeted traffic to your website and boosts your online growth.
In this article, we tell you the questions to ask before hiring an SEO expert for your project.
Let’s find out the questions one by one.
Questions to Ask Before Hiring An SEO Expert
- What is SEO, and Why Do You Need It?
If you are going to hire an SEO expert, you already have researched SEO, but we suggest you ask an SEO expert What SEO is and why your business needs and how it can help your business. A professional SEO expert will be able to precisely explain the importance of SEO for your business. - Can You Provide Examples of Your Past Success or Show Your Portfolio?
Before hiring an SEO expert, ask about their previous work and success. You should check their case studies, website traffic results, or examples of website keywords they’ve ranked for. - What Strategies Will You Use to Improve My Website’s Ranking?
Ask SEO experts what strategies they will use to improve your website page ranking. This will help you to gauge how experienced they are, their level of expertise, and their plan. - How Do You Stay Updated with SEO Trends and Algorithms?
SEO is ever-evolving, and staying up-to-date is crucial. So, ask how they keep track of algorithm changes, new techniques, and industry trends for different types of businesses. - What Tools and Software Do You Use for SEO?
Ask SEO experts about what tools they use for SEO campaigns. You can ask about tools to perform keyword research, website traffic analysis, website technical SEO audit, and competitor analysis. - Can You Explain Your Link Building Approach?
Link building is one of the most important factors for SEO success. Ask them about how they approach building high-quality backlinks to improve website authority and future SEO success. - What On-Page and Off-Page Optimization Techniques Will You Implement?
SEO success depends on both on-site SEO and off-site SEO, so ask them about the different techniques they will use for your SEO campaign. You can ask for a list of the other on-page and off-page SEO techniques. - How Do You Handle Keyword Research?
Keyword research is the main part of any SEO campaign, so ask how they will identify and finalize keywords based on the research. - Will You Provide Regular Reports and Analytics?
Transparency is key. It would be best if you asked SEO experts how they will provide regular reports detailing the progress of your SEO campaign, keyword ranking, and website traffic growth. - What Is Your Approach to Local SEO?
If you want to target local audiences, then ask them what approach they will follow to target local audiences or customers. - Do You Have Any Experience with E-commerce SEO?
If you are looking for an SEO expert for your e-commerce business, ask them if they have experience with an e-commerce website because e-commerce SEO has unique challenges. - What Is Your Timeline for Delivering Results?
SEO takes months to drive results from your website, but once it starts performing, you will get an unlimited amount of traffic and results you want. While SEO is a long-term investment, having a rough timeline for seeing results is important. - How Do You Adapt to Algorithm Changes and Penalties?
An SEO expert should know how to adapt algorithm changes and fix penalties. However, Google’s algorithms keep changing regularly. So, ask how they plan to adapt to these changes and avoid penalties. - What Are Your Fees and Payment Structure?
It is necessary to ask them about fees, pricing, or payment structure. Are these aligned with your budget, or can you also do some bargaining? - Can You Share Client References and Testimonials?
Ask them to share clients’ feedback, testimonials, and ratings they got. You can connect with past client to get an idea about their professionalism, work ethics, and performance;
These are the most essential questions you should ask before hiring an SEO expert for your business.
